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New Hello Kitty Credit Card from Banif Bank


25 April 2011

Banif Bank (Malta) plc is proud to add a new branded credit card to its existing range of card products in collaboration with the famous international brand – Hello Kitty. Banif Bank is offering a unique and stylish product for females who like to shop around in style and get noticed with their exclusive Hello Kitty Credit Card from Banif. 

The Hello Kitty Credit Card is distinct in its use as it is targeted exclusively for ladies who want to add glamour to their shopping experience. The card is delivered to all subscribers packed with discount vouchers from leading retail brands in Malta.

Whilst addressing the press during the launch of the new product, Mr. Luis Avides Moreira, Chief Commercial Officer of Banif Bank (Malta) plc said, “this is another first for Banif Bank in Malta. Banif is very proud to be the first bank to launch a new card product for females in Malta. The Hello Kitty Credit Card is a specially designed product intended for those who like to shop in style”.

“Banif was the first Bank in Portugal and in Europe to introduce the Hello Kitty card products. The cards were launched in Portugal in 2009, and were an instant hit with the females. In this regard Banif Bank (Malta) felt that it should make these products available locally as such we are introducing the Hello Kitty Credit Card locally”, continued Mr. Moreira.

 “The Hello Kitty Credit Card features all the benefits of Banif’s Classic Cards which range from a higher credit limit than any other local classic card, flexible repayment options, lower card annual fees, an interest free period of up to 51 days and ease of use since it is accepted in all Visa recognised stores both locally and overseas.  Ladies love to travel, and using the Hello Kitty Credit Card when paying for the next holiday entitles the card holder to free travel insurance,” commented Mr. Stephen Grech, Head of Direct Channels Unit during the launch of the product.

Other benefits included in the card package are a complimentary Purchase Protection Insurance, discounts on Insurance & Health Scheme, Visa Global Customer Assistance Services and discounts from a number of popular fashion stores.

Other benefits included in the card package are a complimentary Purchase Protection Insurance, discounts on Insurance & Health Scheme, Visa Global Customer Assistance Services and discounts from a number of popular fashion stores.

The card is also equipped with the new EMV Chip Technology which enhances security. This technology requires the use of the PIN to authorise card purchases, hence replacing the need to sign a transaction receipt upon card usage.

The Hello Kitty Credit Card is simple but packed with fun and joie de vivre. It is what all sassy ladies have been waiting for and Banif Bank has managed to offer an exclusive package which should not be missed!

More details about the Hello Kitty Credit Card can be acquired from any of the eight branches in Malta and Gozo, by calling on 2260 1000 or by sending an email to customer care.

 

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